This site is a place to think by making things.
I build my own products, take notes along the way, and record what I notice while working and sometimes traveling. It’s less a traditional portfolio, and more a log of experiments, decisions, and small discoveries.
Some things work. Some don’t. I see both as part of the process.
How I think about making things
What I value most is clarity.
Not clarity as visual polish, but clarity as decision-making — what to keep, what to remove, and what truly matters.
Rather than adding more to feel “complete,” I find it more interesting to remove things until the core becomes clear.
This way of thinking applies not only to apps and websites, but also to how I choose to work and live.
To me, design isn’t decoration. It’s a series of choices.
Thinking with AI
I use AI tools regularly.
They’re helpful for quickly expanding ideas and getting thoughts out of my head and onto the table.
That said, I see AI output as raw material, not a finished result — something closer to a mind map.
From there, the important work begins: deciding what to keep, what to remove, and what the thing is really for.
That judgment is a human responsibility, and it’s the part I find most interesting.
For context
For context, I’ve been involved in web design and development for many years.
Since 2013, I’ve worked on client projects under the name ivy-web.com, while continuing to build personal apps and small tools.
I see these personal projects not as final answers, but as ongoing experiments.
What I’m focused on now
These days, my main focus is on building independent products and exploring how tools shape habits and feelings.
I’m also interested in finding a way of working that feels honest, sustainable, and comfortable.
This site is a record of that ongoing process — what I’m building, what I’m questioning, and what I’m learning along the way.
